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The Design Journal
Interiors, trends, and life in Tampa's best neighborhoods.


Sunroom Ideas for Florida: Designing a Room You Use Year Round
The Florida sunroom has an odd status. Almost every house of a certain age here has one, and a startling number of them go essentially unused. They become the room where the treadmill lives, or the place plants go to be forgotten, or a very warm hallway to the pool. That is a design failure, not a Florida problem. A sunroom in this climate should be one of the best rooms in the house. It has the most light, the strongest connection to the yard, and the most potential for the
Aug 145 min read


Outdoor Kitchen Design for Tampa Backyards
An outdoor kitchen in Tampa is one of the few home improvements where the climate is entirely on your side. We can cook and eat outside comfortably for the better part of the year, which means an outdoor kitchen here is not a novelty that gets used four times a summer. It becomes part of the weekly routine. That is also the reason so many of them disappoint. A grill island built to be used occasionally will not survive being used constantly, and a layout that works for a burg
Jul 315 min read


Best Flooring for Tampa Homes | A Designer's Guide to Choosing Flooring That Lasts
Flooring is one of the most consequential design decisions in any Tampa home. The flooring covers more surface area than any other material, shapes how every room feels, dictates how the home performs against Florida humidity, and represents one of the largest single line items in any renovation or new construction budget. Choosing the right flooring transforms a home. Choosing the wrong flooring becomes a costly problem that surfaces within years. Most content about Tampa fl
Mar 2015 min read


Florida Interior Design | A Designer's Guide to Climate-Smart Style
Florida interior design has a reputation problem. For decades, the phrase has been associated with palm prints, coral accents, pastel walls, seashell collections, and anchor motifs. That version of Florida design has its place in vacation rentals and theme parks, but it has very little to do with how the best homes in the state are actually designed today. Real Florida interior design is something different. It is refined, climate aware, and rooted in the architecture and lif
Mar 610 min read


Florida Home Design | How to Design a Home That Belongs in the Sunshine State
Florida home design is unlike home design anywhere else in the country. The climate, the architecture, the lifestyle, and the population mix all combine to produce one of the most distinctive residential design environments in America. A home that works beautifully in Connecticut can feel completely wrong in Tampa. A home that works in Miami can feel out of place in Tampa as well. Florida is not one design market. It is several, and the best Florida homes respond to the speci
Feb 2313 min read


Hurricane Season Design | A Tampa Designer's Guide to Storm-Ready Interiors
Hurricane season in Tampa runs from June 1 to November 30. For six months every year, Tampa homeowners watch the tropics, prepare for evacuation orders, and live with the awareness that the next storm could be the one that matters. After Hurricane Ian in 2022, Idalia in 2023, and the storms that followed, the conversation about hurricane preparedness in Florida has shifted permanently. It is no longer a theoretical concern. It is a design consideration that belongs in every T
Feb 1612 min read


Designing for Florida Humidity | Interior Materials and Finishes That Last
Florida's climate is one of the most demanding interior design environments in the country. Average humidity levels hover between 70 and 80 percent year round, and coastal areas like Tampa Bay add salt air to the equation. The materials, fabrics, cabinetry, and finishes that perform beautifully in dry climates often fail within a year in this kind of moisture and sun. The kitchen cabinet that lasts twenty years in Arizona can warp and delaminate in three years in a Tampa wate
Feb 213 min read
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