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The Design Journal
Interiors, trends, and life in Tampa's best neighborhoods.


Sunroom Ideas for Florida: Designing a Room You Use Year Round
The Florida sunroom has an odd status. Almost every house of a certain age here has one, and a startling number of them go essentially unused. They become the room where the treadmill lives, or the place plants go to be forgotten, or a very warm hallway to the pool. That is a design failure, not a Florida problem. A sunroom in this climate should be one of the best rooms in the house. It has the most light, the strongest connection to the yard, and the most potential for the
Aug 145 min read


Outdoor Kitchen Design for Tampa Backyards
An outdoor kitchen in Tampa is one of the few home improvements where the climate is entirely on your side. We can cook and eat outside comfortably for the better part of the year, which means an outdoor kitchen here is not a novelty that gets used four times a summer. It becomes part of the weekly routine. That is also the reason so many of them disappoint. A grill island built to be used occasionally will not survive being used constantly, and a layout that works for a burg
Jul 315 min read


Westshore and Beach Park Interior Design | Luxury Living in Tampa's Original Gem
Beach Park sits among Tampa's most prestigious residential neighborhoods. Tucked between Westshore Business District and Tampa Bay, the neighborhood combines a 1920s Mediterranean architectural heritage with two hundred year old oak canopies, brick paved roads, and waterfront access that makes it one of the few South Tampa neighborhoods where homes routinely sell for several million dollars. Beach Park attracts professional athletes, CEOs, executives, and family wealth that s
Jul 2414 min read


Davis Islands Interior Design | Coastal Sophistication for Tampa's Island Living
Davis Islands is unlike anywhere else in Tampa. Built in the 1920s on dredged land between downtown and the bay, the archipelago carries a design heritage that no other Tampa neighborhood shares. Mediterranean Revival villas, Spanish colonial cottages, and Italianate apartment buildings line the streets, many of them protected on the National Register of Historic Places. Newer custom homes and waterfront estates have joined the original architecture, creating an eclectic mix
Jul 1010 min read


Tampa Empty Nester Home Design | A Designer's Guide to Refined Florida Living After the Kids Are Gone
Tampa attracts more empty nesters than nearly any other American market. Florida ranks consistently as the top empty nester destination in the country. The combination of warm climate, refined lifestyle, lower cost of living than most major metropolitan areas, and substantial cultural amenities makes Tampa particularly attractive to homeowners whose children have left and who are designing the next chapter of their lives. Many of these empty nesters are downsizing from larger
Jul 313 min read


Tampa Multigenerational Home Design | Homes That Work for Multiple Generations Under One Roof
Multigenerational living has become substantially more common across American homes over the past two decades. Pew Research data shows that nearly twenty percent of American households now include multiple generations living together. Tampa specifically has seen substantial growth in multigenerational households driven by several factors. Adult children returning home after college or during career transitions. Aging parents moving in with their adult children for support and
Jun 2912 min read


Tampa Open Concept Floor Plan Design | When Open Concept Works and When It Doesn't
Open concept floor plans have dominated American residential design for nearly two decades. The HGTV phenomenon of removing walls between kitchens, dining rooms, and living rooms transformed how Americans think about home design. Open concept became synonymous with modern, contemporary, and aspirational. The National Association of Home Builders reports that open floor plans rank as the top must have feature for 70 percent of new homebuyers. For Tampa specifically, open conce
Jun 2613 min read


Tampa Condo Interior Design | High-Rise and Waterfront Condo Living in Florida
Tampa has built substantial condo inventory over the past several decades. The Bayshore Boulevard high-rises that line one of the most iconic waterfront streets in America. The downtown Tampa towers that have transformed the city skyline. The Hyde Park boutique condos that bring urban density to one of Tampa's most refined neighborhoods. The Davis Islands waterfront condos and townhomes. The Westshore corridor condos near the business district. The Channelside and Harbour Isl
Jun 2414 min read


Tampa Built-Ins and Custom Storage Design | Highest-Return Investment in Your Home
Custom built-ins represent the highest return design investment available to most homeowners. The difference between a home with substantial custom millwork and a home with the same square footage furnished entirely with freestanding pieces is dramatic. Custom built-ins transform homes from collections of furnished rooms into architectural compositions. They provide storage that no freestanding furniture can match. They produce the refined craftsmanship that distinguishes sub
Jun 2212 min read
Carrollwood Interior Design: Established Elegance in North Tampa
Carrollwood is what North Tampa looks like when it stops trying to impress you. It started filling in during the late 1950s and kept going hard through the 1970s and 1980s, which is exactly why the housing stock is so good. These are solid block houses on lots that would be priced out of reach if anyone tried to plat them today. Original Carrollwood curls around Lake Carroll with real oak canopy, boat docks, and streets laid out before anyone decided a subdivision should look
Apr 136 min read
Seminole Heights Interior Design: Renovating Tampa's Bungalow Belt
Seminole Heights is not one neighborhood, it is three or four that share a mailing identity and a stubbornness about their houses. Old Seminole Heights, South, Southeast, and the pockets around Hampton Terrace all read the same from a car window: brick streets from the 1920s, live oaks that close over the road, and block after block of craftsman bungalows sitting low behind deep front porches. A few Spanish-style cottages break the rhythm with barrel-tile roofs. The houses ar
Mar 166 min read


South Tampa Interior Design | Style Inspiration for Tampa
The best South Tampa homes feel rooted in place. They reflect the bay, the historic streets, the year-round sunlight, and the relaxed pace of Florida living. Whether the address is a Hyde Park bungalow, a Bayshore Boulevard condo, a Davis Islands cottage, or a Palma Ceia family home, great design starts with understanding what makes each neighborhood distinct. South Tampa is one of the most distinctive design markets in Florida. The neighborhoods here carry deep architectural
Mar 98 min read


Florida Interior Design | A Designer's Guide to Climate-Smart Style
Florida interior design has a reputation problem. For decades, the phrase has been associated with palm prints, coral accents, pastel walls, seashell collections, and anchor motifs. That version of Florida design has its place in vacation rentals and theme parks, but it has very little to do with how the best homes in the state are actually designed today. Real Florida interior design is something different. It is refined, climate aware, and rooted in the architecture and lif
Mar 610 min read


Palma Ceia Home Design | Timeless Interiors for South Tampa Family Homes
Palma Ceia is the family heart of South Tampa. The neighborhood's brick paved streets, mature oak canopy, walkable design district, and zoning for some of the best schools in Florida have made it one of the most consistently desirable residential addresses in the state. Median home prices around one million dollars and household incomes above two hundred thousand reflect a community that has earned its reputation as one of the most established neighborhoods in Tampa Bay. What
Feb 2513 min read


Florida Home Design | How to Design a Home That Belongs in the Sunshine State
Florida home design is unlike home design anywhere else in the country. The climate, the architecture, the lifestyle, and the population mix all combine to produce one of the most distinctive residential design environments in America. A home that works beautifully in Connecticut can feel completely wrong in Tampa. A home that works in Miami can feel out of place in Tampa as well. Florida is not one design market. It is several, and the best Florida homes respond to the speci
Feb 2313 min read


Hurricane Season Design | A Tampa Designer's Guide to Storm-Ready Interiors
Hurricane season in Tampa runs from June 1 to November 30. For six months every year, Tampa homeowners watch the tropics, prepare for evacuation orders, and live with the awareness that the next storm could be the one that matters. After Hurricane Ian in 2022, Idalia in 2023, and the storms that followed, the conversation about hurricane preparedness in Florida has shifted permanently. It is no longer a theoretical concern. It is a design consideration that belongs in every T
Feb 1612 min read


Bayshore Boulevard Home Design | Designing Waterfront Living in Tampa
Bayshore Boulevard is the most iconic address in Tampa. The 4.5 mile stretch along Hillsborough Bay carries the longest continuous sidewalk in the country, the city's most prestigious residential addresses, and a design opportunity unlike anywhere else in Florida. From the grand single family mansions of Bayshore Beautiful to the soaring towers like Virage, the Sanctuary, the Pinnacle, and the Stovall, Bayshore is a study in how Tampa lives at its most refined. Designing a Ba
Feb 1110 min read


Hyde Park Interior Design | A Guide to Renovating Tampa's Most Historic Neighborhood
Hyde Park is Tampa's most architecturally significant residential neighborhood. Established in the 1880s and designated a National Register Historic District in 1985, the streets here carry over a century of design history. Queen Anne Revival mansions sit alongside Craftsman bungalows. Mediterranean Revival villas line tree shaded blocks. Prairie style homes inspired by Frank Lloyd Wright tuck into corners that most Tampa residents have walked past without noticing. The diver
Feb 914 min read


Designing for Florida Humidity | Interior Materials and Finishes That Last
Florida's climate is one of the most demanding interior design environments in the country. Average humidity levels hover between 70 and 80 percent year round, and coastal areas like Tampa Bay add salt air to the equation. The materials, fabrics, cabinetry, and finishes that perform beautifully in dry climates often fail within a year in this kind of moisture and sun. The kitchen cabinet that lasts twenty years in Arizona can warp and delaminate in three years in a Tampa wate
Feb 213 min read


Small Tampa Home Interior Design Ideas| Making Compact Florida Homes Feel Substantial
Small homes represent a significant portion of Tampa's residential inventory. The 1920s Hyde Park bungalows that defined an era of Tampa residential construction. The Craftsman cottages scattered throughout historic neighborhoods. The smaller homes in Seminole Heights, Tampa Heights, and Old Seminole Heights. The Davis Islands cottages that complement the larger Mediterranean Revival mansions. The Bayshore Boulevard condos that range from compact to expansive. The accessory d
Jan 2114 min read
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